Beauty Industry, Beauty Launches

Sinful Colors Recruits Vanessa Hudgens To Launch Cosmetics Line

It's the nail polish brand's first cosmetics collection, and it launches on Amazon today.


Nail polish brand Sinful Colors is launching its first color cosmetics collection — and the brand recruited Vanessa Hudgens to help.

Hudgens’ official title is ‘Global Color Collaborator,’ and she told People Style, “Sinful Colors always has the best [nail] colors, is well-packaged, pigmented and just a really great nail line. I’ve always been a fan,” Hudgens told PeopleStyle. “I love expressing myself through makeup and now I get to collaborate with them and bring fans something they can express themselves with.”

The collection includes strobing sticks, eyeliner, lip liner, mascara and eye shadow in vibrant shades. Products include metallic brow gels and creamy eye shadows.

The packaging looks like a pro-line, but sells at very affordable price points. It includes black cases and black bottles with clear caps that showcase the product colors. The brand’s logo is printed on the packages in white.  

The line debuts today on Amazon, and will be available at Walmart, CVS, and on the brand’s website in January, 2018.  



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